This month's newsletter brings exciting news for businesses seeking to grow and thrive in the current market. From an increasing demand for finance in the business lending sector to continued interest in mortgage refinance products following the RBA's interest rate increases, there are ample opportunities for our partners looking to grow. Additionally, we are thrilled to share part one of our latest article, "Contact Rate Masterclass". Packed with actionable tips and strategies to boost your sales efforts and increase your contact rate when working with warm digital leads.
Media Buyer Note
Firstly we wanted to give you a quick note from our media buying team. Based on the data we’ve been collecting, the first quarter of 2023 has shown significant changes to requested loan amounts for business loan enquiries when compared to the fourth quarter of 2022. Business owners seeking finance are reporting a 23.67% increase in their requested loan amounts. Another insight we can provide is that we’ve noticed a 21.21% increase in consumers seeking finance options for debt consolidation within our personal loans vertical. If you currently service these lead types and are looking to capitalise on this interest, reach out to your partnerships team so we can assist you in taking full advantage of this increase in consumer demand/intent.
RBA Increases Cash Rate, Sparks Strong Demand in Mortgage Refinance
As mentioned within our media buying notes, the Reserve Bank of Australia (RBA) has recently taken a significant step by increasing the cash rate, which has had a ripple effect on the economy. As a result, we continue to see strong consumer demand and broker success, specifically in our mortgage refinances vertical.
Contact Rate Masterclass: Omnichannel Nurture
We are thrilled to share our latest article on how to increase your contact rate when working with digital leads from a lead supplier. This article discusses adopting an omnichannel approach to outreach, utilising all available channels, such as SMS, email, and retargeting ads. We also provide some examples of text messages and email sequences to nurture digital leads. If you’re looking to get the most out of your sales efforts, click the button below to have a read over the article!
Leadify’s Case Studies
Our recent case study featuring real-life examples of clients who have seen tremendous success with our partnership is available on our website. It highlights how our clients have grown their businesses through increased lead generation and conversions, resulting in a boost in revenue. It's worth revisiting to see the potential results you can achieve with our help.
One Power I Badu Capital I Quay Lending
