We’ve got some exciting updates to share this month—real results from our clients, as well as a few things we’ve been working on to make your life easier and grow customer acquisition faster.
In this update:
1. Client Success Stories
2. LeAIm Voice Agent [Sneak Peek] & NFBD Recap
3. dCPL As A Pricing Mechanism
4. Data Offering & Media Buyers Volume Update
🧠 LeAIm Voice Agent
[Sneak Peek]
National Finance Brokers Day
At National Financial Brokers Day (NFBD), we introduced LeAIm, our upcoming AI-driven voice agent, set to launch in late 2024 or early 2025. While Lea has been handling SMS appointment setting, LeAIm will take things a step further by managing voice calls with leads, making direct contact and reducing the need for human agents.
LeAIm’s ability to make calls, combined with automation, will significantly reduce your full-time employee (FTE) costs while ensuring leads are contacted promptly.
LeadifyX September - Updates/Releases:
- LLM Backend Monitoring Enhancements: Improved real-time monitoring for Lea to ensure greater stability & performance.
- Model Testing Updates: Implemented new testing protocols for the LLM to boost reliability during high-volume periods.
- Bug Fixes: Addressed minor sequencing issues and improved overall lead handling.
- Reporting Enhancements (Coming Soon): More detailed insights and metrics are on the way to help track lead performance more effectively.
🌠 Client Growth
Long Term & New Client Wins
Louise Moffat of Ausloans has been seeing great results since partnering with Leadify back in April.
Over the past 5 months, her franchise has scaled up to managing 15 leads per day, all while delivering strong conversion rates and a steady return on investment;
- 12% Conversion Rate To Settlement
Her conversion on raw leads supplied from us in real-time.
- Scalable Lead Intake
Starting with a smaller volume, she quickly scaled to 15 leads per day
But it’s not just Louise benefiting. Last month, a new client using LeadifyX for auto loan leads hit a 67% lead-to-appointment conversion rate in their first month, proving how quickly LeadifyX can help turn leads into paying customers.
📈 New Pricing Offer [dCPL]
Dynamic Lead Pricing [dCPL]
Dynamic Cost Per Lead (dCPL) helps you stay agile. dCPL adjusts your lead prices based on the current market conditions, so you’re always paying what makes sense at the moment—no guesswork, no overspending.
Why it works:
- Fair Pricing: When ad costs drop, your lead prices drop too.
- Stay Competitive: dCPL keeps you in the game, even during high-demand periods like Black Friday.
- Maximise ROI: Keep a steady lead flow while making sure you’re spending efficiently.
Curious to learn more about how dCPL can optimize your lead-buying strategy? Read our latest blog post for the full breakdown and see how it can work for your business.
🗝️ Aged Data
Finding Gold Where No One’s Looking...
If you’ve been focused only on fresh leads, you might be overlooking one of the most cost-effective sources—Aged Data.
While others are chasing the newest contacts, you can tap into Aged Data to nurture and convert leads that have been left behind, at a fraction of the cost.
Why it’s valuable:
- Hidden Opportunities: Aged data may not be new, but with the right approach, it can unlock long-term potential.
- Lower Cost, Higher Reach: It’s a budget-friendly way to test new markets or build out long-term nurturing campaigns without breaking the bank.
- Broad Data Access: With millions of contacts across Australia and New Zealand, you’ve got plenty to work with buying off us.
Don’t ignore what others are overlooking. There’s value in these leads, waiting for you to tap into.
🔊 Media Buyers Update
We have significant available cap in the following verticals for those looking to scale their buys or join the Leadify universe;
🟢 Mortgage Refinance [Australia Wide]
🟢 Investment Property - Equity
🟢 Legal - Personal Injury
+ more with remaining cap available in September.
Caps are now open to be secured for October and with rising demand for key verticals, we recommend locking your budgets in early.
Thanks for reading and don't be a stranger - if you need a trusted partner to remove the guesswork out of your growth journey, click the link below and book a call.
